Programme Overview

  • This is a taught programme that aims at providing graduates with a broad understanding in mass communication and computer-mediated communication; providing graduates with a technical know-how through hands-on training in interactive multimedia design and development and user interface design theories; and enabling graduates to apply creative multimedia applications to solve business problems in training, sales presentations, and to communicate with employees and customers.

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Welcome Message

  New media: the ever changing media and communications environment we live in. New perspectives: the ideas that shape the emergence and impact of new technologies. New possibilities: the ways such innovations can drive the economy and benefit society. Are you ready for the future of new?

 



Programme Overview

This is a taught programme that aims at providing graduates with a broad understanding in mass communication and computer-mediated communication; providing graduates with a technical know-how through hands-on training in interactive multimedia design and development and user interface design theories; and enabling graduates to apply creative multimedia applications to solve business problems in training, sales presentations, and to communicate with employees and customers.

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Alumni Voices

GAO Yifan Frank (2019)
Management Trainee of Consumer Business Group, Huawei, Shenzhen, China.

It never occurred to me that within a short period of one year, New Media Program not only enabled me to gain a macro understanding of the industry, such as Internet products, Data Science, and 5G. I also gained a lot of practical skills, such as UI design, programming, and data analysis. Besides, I learned how to think like a product manager and meet the users' needs accurately.

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