Course List

For students admitted in 2018-19

Required courses

COMM5520 * Applied Communication Research
COMM5942 New Communication Technologies: Trends and Impacts
COMM5950# New Media Content Development
COMM5980 New Media Ecology
Sub-Total: 12 units


Core Elective courses
A minimum of 6 units MUST be chosen from the following:

COMM5944 Media Economics and ICTs
COMM5946 Fundamentals in Multimedia Design
COMM5960 Issues of ICTs in China
COMM5961 Topical Studies in New Media I
COMM5964 New Media Analytics
COMM5970 Cybercrime and Law
COMM6940# Creative Technologies: Design and Management
COMM6950 Directed Study in New Media Project
  Sub-Total: 6 units


Non-core Elective courses

COMM5120 Globalization and Communication
COMM5510 Media Management
COMM5620 Media Ethics and Law
COMM5640 Online and Mobile Journalism
COMM5647 Citizen Journalism
COMM5735 New Media and Society
COMM5775 Understanding Culture Thro Film
COMM5837 Creative Digital Media Production
COMM5940 New Media Business Model and Innovation
COMM5956 Music Industry in the Digital Age
COMM5962 Topical Studies in New Media II
COMM6210 Communication Patterns in Chinese Society
COMM6420 Strategies for Integrated Communication Campaigns
COMM6942 Multi-disciplinary Approach to Information Technologies
  Sub-Total: 6 units
  Total: 24 units
The above elective course list is subject to changes by the School. Students will be advised to take courses that form a coherent whole relating to their career objectives.
   
* Students who have taken research method courses in Social Science or related disciplines may apply for course exemption from the Division Head.

#

The course has been included in the list of reimbursable courses for CEF purposes.

Course Description

3U; 3 Sem = 3 units per semester.

COMM 5120 Globalization and Communication

3 U; 3 Sem.
Analysis of national or cultural patterns of communication and media system. Emphasis will be given to factors facilitating or restricting the flow of information across national or cultural borders as well as their implications for planned social change. (For taught postgraduate students only, not for students who have taken COM6220.)
COMM 5510 Media Management

3 U; 3 Sem.
This courses aimed to acquaint students with general management principles, concepts, and theories, with particular emphasis on their applications in media organizations in a commercial, competitive, and rapidly changing environment. The focus is on training future media managers' problem-solving and decision-making skills. The communications industries covered will include the print media, radio, broadcast, cable television, advertising and public relations. The students will learn through a combination of lectures, seminars, and case studies.
COMM 5520 Applied Communication Research

3 U; 3 Sem.
Introduction to applied media research, research criticism, data interpretation and fundamentals of audience analysis. Topics include: surveys, content analysis, experimental test of programmes, field research and formative evaluation. (Not for Ph.D. and M.Phil. students.)
COMM 5620 Media Ethics and Law

3 U, 3 Sem.
This course attempts to examine two essential confines of mass media communication, namely, the legal limits and ethical constraints. It covers major media laws and ethical issues that are related to the operation and practices of media organizations and practitioners.
COMM 5640 Online and Mobile Journalism

3 U; 3 Sem.
This course examines the influence of online technologies on journalism from editorial, technological, economic, and social perspectives. The emphasis in on the advanced technologies involved in online news publishing and management skills in editorial, financial and technical fields required of online journalists.
COMM 5647 Citizen Journalism

3 U; 3 Sem.
Citizen journalism has become increasingly prominent in contemporary media. This course surveys its development and provides an in-depth examination of popular online news websites and/or significant media events triggered off by citizen journalism. Its theoretical and practical implications on the journalism profession will also be discussed.
COMM 5735 New Media and Society

3 U; 3 Sem.
The course provides an introduction to and analysis of emerging communication technologies, the Internet, multimedia technologies, and new media, including some basic technical descriptions, trends, history, diffusion, applications, and their social, economic, political and cultural implications. Topics include electronic government, online crimes, addiction, digital divide, and online communities, etc.
COMM 5775 Understanding Culture Thro Film

3 U; 3 Sem.
This course explores how film uses a universal language, which cuts across all culture and yet manages to filter film narratives to reflect local audience tastes and values. It first grounds the student in the theories and issues of intercultural communication as well as the basic concepts of film language and narrative. Then through examples of films from East and West, the course will deepen their understanding of diverse cultural values and perceptions reflected in the filmic narrative and characters, including those characters who are representations of the other from outside the producing culture. Finally, the universality of film language will be illustrated through examples of co-production, crossover directors and actors and Hollywood remakes of Asian films.
COMM 5837 Creative Digital Media Production

3 U; 3 Sem.
This course aims to introduce students to the basic principles and the process of Television Commercial (TVC) production while at the same time becoming familiar with the current advertising industry. Emphasis will be placed on the creative and production aspects. Students will gain an in-depth knowledge of how to create an original and creative TVC that serves the needs of clients. Students will also learn the language, equipment, procedure, techniques, and understand the business of advertising today.
COMM 5940 New Media Business Model and Innovation

3 U; 3 Sem.
This is an introductory course to the creative and technical aspects of interactive media technology. Concepts include user interface design theories, the architecture of multimedia, digital video, producing and designing for interactive TV/cinema/CD/online, the multimedia development cycle and the applications of multimedia. (For M.Sc. students only.)
COMM 5942 New Communication Technologies: Trends and Impacts

3 U; 3 Sem.
This course is designed to examine varying theoretical perspectives related to the future trends and current uses and impacts of information technologies and services. The course provides a foundation from which students can conceptualize the factors that lead people to use communication technologies, the needs that these technologies fulfill, and the effects of such use on individuals, organizations and society.
COMM 5944 Media Economics and ICTs

3 U; 3 Sem.
In this course students will learn to apply economic theories, principles and concepts in the study and analysis of media companies and industries, with special focus on their application to Information and Communications Technologies (ICTs), such as mobile phones and social media. Both macro and microeconomic approaches will be adopted to explore the relationship between media economics and technological innovation, globalization, regulation, and social impact.
COMM 5946 Fundamentals in Multimedia Design

3 U; 3 Sem.
This course introduces students to the principles and techniques of multimedia design. Students will be required to create their own multimedia projects from concept development to hands-on production by using design softwares. The quality and effectiveness of multimedia projects will be examined.
COMM 5950 New Media Content Development

3 U; 3 Sem.
This course focuses on how to conceive and create interactive information and entertainment multimedia content for the Internet. The major emphasis of this course will be on interactive thinking and advanced multimedia production technique and other skills. (For M.Sc. students only.)
COMM 5956 Music Industry in the Digital Age

3 U; 3 Sem.
The course introduces students to the history and operations of the local music industry, including artist and repertorie management, production of music and lyrics, marketing and sales, promotion and distribution. Theoretical, legal and social imiplications of Hong Kong music industry will be explored.
COMM 5960 Issues of ICTs in China

3 U; 3 Sem.
From a social science perspective, this course introduces basic concepts, research tools, and thematic issues in the study of Information and Communication Technologies (ICTs) in China. The objective of the course is to inform students of the key questions, findings, and challenges in studying ICTs in China, and, in so doing, enable students to conduct systematic research on related issues in the public sector, business environments and/or the academia.
COMM 5961, 5962 Topical Studies in New Media I, II

3 U each; 3 Sem.
The instructor will lecture on and direct the study of a topic in New Media he or she specializes in.

Students are allowed to take the above Topical Studies courses for more than once, and gain the units each time they pass the course. However, students cannot take courses with the same course code more than once in a single term.
COMM 5964 New Media Analytics

3 U each; 3 Sem.
This course introduces practical measurement and analytics framework not only to help businesses to measure success, but also to make better decisions that will optimize business value creation. Key topics include measurement approaches, KPIs, processes, tools, testing and optimization methodologies.
COMM 5970 Cybercrime and Law

3 U each; 3 Sem.
This course is designed to equip students with the necessary knowledge on laws and regulations governing the cyberspace. The course covers topics such as cyber crime investigation, cyber forensics, e-mail tracking, IP tracking, cyber terrorism, cyber law, and cyber security. Through interactive lectures, guest speakers, and case studies, students will be able to understand how laws and crimes interact with each other in cyberspace and build up competence in law and order surrounding new media in both the physical and the virtual world.
COMM 5980 New Media Ecology

3 U; 3 Sem.
This course introduces students to the role of content flow and value chain model in the information industry. It covers various topics such as content creation, selling, distribution, syndication, consumption, content economics, business models, related technology and copyright protection issues faced by different information industries in the new media ecology.
COMM 6210 Communication Patterns in Chinese Society

3 U; 3 Lect.
History of Chinese communication developments, special features of Chinese communication structure, trends and issues of Chinese media, traditional and modern, will be analysed. Both behavioural and historical approaches will be utilized in such analysis. Emphasis is on contemporary China.
COMM 6420 Strategies for Integrated Communication Campaigns

3 U; 3 Lect.
This course covers concepts and theories of social change, attitude change, diffusion of innovation, development and underdevelopment, and modernization. Students will be trained to do research in these areas and be able to apply communication theories and research methods in designing, executing and evaluating specific campaigns.
COMM 6940 Creative Technologies: Design and Management

3 U; 3 Sem.
This is an advanced and intensive course to the theory, principles, and practice of interactive technologies. Design principles of aesthetics, harmony, respect, creativity, emotion and mindfulness will be explored. General topics include: design process, user perspective, information representations, interaction methods and usability studies. (For M.Sc. students only.)
COMM 6942 Multi-disciplinarty Approach to Information Technologies

3 U; 3 Sem.
To study information technologies and services from social science perspectives. Works from economics, sociology, geography, communication and organization studies are reviewed, with particular attention to the application and potential effects of new information technologies at home and workplace, and for education, government, health and social services.
COMM 6950 Directed Study in New Media Project

3 U
This is an interactive group workshop for students to produce advanced interactive multimedia as their graduation projects. (For M.Sc. students only.)