Programme Overview

  • This is a taught programme that aims at providing graduates with a broad understanding in mass communication and computer-mediated communication; providing graduates with a technical know-how through hands-on training in interactive multimedia design and development and user interface design theories; and enabling graduates to apply creative multimedia applications to solve business problems in training, sales presentations, and to communicate with employees and customers.
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Welcome Message

  Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education alone will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.  
- Prof. Louis Leung
Programme Director
  New media: the ever changing media and communications environment we live in. New perspectives: the ideas that shape the emergence and impact of new technologies. New possibilities: the ways such innovations can drive the economy and benefit society. Are you ready for the future of new?  
- Prof. Michael Chan
Deputy Programme Director

Alumni Voices

ZU Yangbo Bunny (2016)
Management Trainee Guosen Securities,
Shenzhen, China

Frankly speaking, a year before, the reputation of the School of Journalism and Communication drew me to this program. At that time, I had no idea that the well-designed course structure would greatly hone my transferable skills in critical thinking, data analysis, academic writing, teamwork, presentation techniques, etc.

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WANG Chengfeng Chester (2016)
Exploring the Effects of Gratifications, Narcissism, Sense of Humor and Sensation-seeking on the Sharing Humorous Selfies Online

ZHANG Xinyi Yolanda (2016)
Linking psychological attributes and patterns of Zhihu use to social capital

ZU Yangbo Bunny (2016)
Do you post food photos on SNS? Linking gratifications, narcissism, and leisure boredom to foodstagramming

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