Programme Overview

  • This is a taught programme that aims at providing graduates with a broad understanding in mass communication and computer-mediated communication; providing graduates with a technical know-how through hands-on training in interactive multimedia design and development and user interface design theories; and enabling graduates to apply creative multimedia applications to solve business problems in training, sales presentations, and to communicate with employees and customers.

  • Read more


Welcome Message

  New media: the ever changing media and communications environment we live in. New perspectives: the ideas that shape the emergence and impact of new technologies. New possibilities: the ways such innovations can drive the economy and benefit society. Are you ready for the future of new?

 



Programme Overview

This is a taught programme that aims at providing graduates with a broad understanding in mass communication and computer-mediated communication; providing graduates with a technical know-how through hands-on training in interactive multimedia design and development and user interface design theories; and enabling graduates to apply creative multimedia applications to solve business problems in training, sales presentations, and to communicate with employees and customers.

Read more

Alumni Voices

TENG Qianyu (2025)
Intern,
RED

The programme equipped me with a comprehensive understanding of the new media landscape, blending critical theory with cutting-edge practice. I gained invaluable skills across data analytics, creative UI design, and strategic planning. Furthermore, the guest speaker sessions and career workshops granted me unparalleled access to industry pioneers. Engaging directly with these experts not only expanded my professional network but enabled me to transform theoretical skills into industry impact. These interactions refined my career vision, providing a foundation for my journey as a future-ready digital innovator.

 

Read more