M.S.Sc. in Advertising programme is supported by the University Grants Committee (UGC) ’s Hong Kong Future Talents Scholarship Scheme for Advanced Studies (FTSS) for the 2026–27 intake for selected local students.

The main objectives of FTSS are to attract more local students to pursue advanced studies in priority areas conducive to the development of Hong Kong and expand the pool of high-calibre talents for various domains, while further promoting the development of our city into an international hub for post-secondary education.

Duration and Amount of the Fellowship

FTSS awardees are required to pay a minimum tuition fee being the prevailing rate of the UGC-funded full-time degree programmes (i.e. HK$47,000 (for the 2026/27 intake)), and the differences will be subsidised by the scholarships subject to a cap of HK$100,000 for each student for the whole taught postgraduate programme, regardless of the actual study period and mode of study.

Eligibility and Assessment Criteria

Local students, both full-time and part-time, admitted to the programmes for the 2026/27 Intakes are eligible to apply for the Scheme.

Notes:

1. Only local students of eligible programmes can apply for the scholarship under FTSS. Applicants would be considered a non-local student if he/she is a holder of the following documents issued by the Immigration Department of the HKSAR:

• Student visa/entry permit; or
• Visa/entry permit under the Immigration Arrangement for Non-local Graduates; or
• Dependent visa/entry permit who were 18 years old or above when he/she was issued with such visa/entry permit by the Director of Immigration

2. Only applicants who have got an admission offer, accepted the offer and settled the admission deposit will be considered for the Scheme.

Please refer to the Hong Kong Future Talents Scholarship Scheme for Advanced Studies (link: https://www.ugc.edu.hk/eng/ugc/activity/ftss.html )for more details.