The M.S.Sc. in Advertising is a one-year full time or two-year part time taught programme that aims at training professionals at higher levels for the Hong Kong advertising and marketing communications industry. The curriculum is designed to help students acquire strategic, innovative, managerial, creative and analytic skills that are required of practitioners who plan, integrate and implement successful advertising and marketing communications campaigns and activities.

Graduates of the programme are expected to take up key positions within advertising agencies or advertisers’ offices, and contribute to the development of the advertising and marketing communications industry in Hong Kong as well as the greater China region.


Prepare ASPIRING LEADERS & CREATORS in advertising and marketing communications.

Prepare GAME CHANGERS who want to create impact and legacy.

Come & Join Us!

Want to be a game changer? Passionate in brand and idea?
Curious in life and culture? Apply for our Programme now!

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M.S.Sc. in Advertising, School of Journalism and Communication,
The Chinese University of Hong Kong.

School of Journalism and Communication
Room 206-207, Humanities Building, New Asia College
The Chinese University of Hong Kong
Shatin, New Territories,
Hong Kong