Curriculum
Design


Our range of immersive programmes and courses seek to equip you with the necessary knowledge and skills to lead change. We seek to create lasting value by unlocking the full potential of your people by transforming them into change agents and lifelong learners. We offer a range of immersive programmes and intensive courses for students, professionals and executives. They are designed across different areas of specialization, choose one that fits you.
24
credits

Total of 24 credits
(8 courses with 3 credits each)
5 + 3
courses

FIVE required courses +
THREE elective courses
1
Year

Full-time
(Normally 4 courses x
2 semesters)
2
Years

Part-time
(Normally 2 courses x
4 semesters)

Features

Stimulates debate and challenges conventions. Celebrates interdisciplinary interaction and engagement.
Professional and peer networking both inside and outside of the classroom to provide a lifetime of friendship, professional advancement, and inspiration.
A frontline team of lecturers, including award-winning practitioners, global account managers, regional office partners and academic researchers to teach and integrate cutting-edge skills and theories.
In-class client projects where students solve real-world problems for participating companies and organizations.

Period of Study

1
year
for Full Time Students





2
years
for Part Time Students

Language

Understanding of Chinese in either Cantonese or Putonghua is required.

Required courses of the programme are accessible to both Cantonese and non-Cantonese speakers. There will also be enough elective classes for Cantonese and non-Cantonese speakers to choose.

Learning Outcome


Students will have in-depth and critical insight on the relationship between advertising and society


Students will be legally and ethically responsible decision makers for media and creative strategies guided by theoretical research


Students will deploy creative ideas to solve challenges in life and business


Students will acquire necessary skills and experience to take on the challenge of the vibrant advertising and marketing communications industry


Students will acquire strategic, innovative, managerial, creative and analytic skills that are required of practitioners who plan, integrate and implement successful advertising campaigns

Requirements
for Graduation

  • The programme begins in fall term. Students are required to complete a minimum of 24 units or eight courses for graduation.
  • This curriculum exposes students to five core required courses to learn to be a legally and ethically responsible decision maker for media and creative strategies guided by theoretical research.
  • Students will also need to take three other elective courses according to their particular needs and own areas of interest.
  • Apart from a range of elective courses offered by the M.S.Sc. in Advertising programmes, students are also allowed to choose electives from the Department of Marketing, M.S.Sc. in Corporate Communication, and M.A. in Global Communication programmes.
Download Course List
Download Course Description

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Want to be a game changer? Passionate in brand and idea?
Curious in life and culture? Apply for our Programme now!


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M.S.Sc. in Advertising, School of Journalism and Communication,
The Chinese University of Hong Kong.

Address
School of Journalism and Communication
Room 206-207, Humanities Building, New Asia College
The Chinese University of Hong Kong
Shatin, New Territories,
Hong Kong

Email
com_pg@cuhk.edu.hk

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