Programme Objectives

   This is a taught programme aiming to equip students with a wide range of knowledge essential to promoting effective communication in a corporate setting. It is designed to enhance individual ability in developing, implementing, and evaluating communication strategies vital to the success of a corporation.   

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Public Relations Week
Emerging Trends and Challenges of Public Relations and Strategic Communication in the Digital Era

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Curriculum Design

This is a one-year full-time and two-year part-time programme. Full-time students will take 2 normal semesters…

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