| Course Code |
Course Title |
Unit |
| COMM 5110, 5111, 6120, 6121 |
Topical Studies in Communication I, II, lll, IV |
3 each |
| COMM 5120 |
Globalization and Communication |
3 |
| COMM 5220 |
Communication Theories I |
3 |
| COMM 5250 |
Writing for Research and Publication |
3 |
| COMM 5310 |
Statistical Analysis in Communication |
3 |
| COMM 5320 |
Quantitative Communication Research |
3 |
| COMM 5330 |
Qualitative Communication Research |
3 |
| COMM 5460 |
Public Relations Writing |
3 |
| COMM 5470 |
Public Relations Campaigns and Cases |
3 |
| COMM 5480 |
Investor Relations |
3 |
| COMM 5510 |
Media Management |
3 |
| COMM 5515 |
Media Economics |
3 |
| COMM 5520 |
Applied Communication Research |
3 |
| COMM 5530 |
Crisis Management |
3 |
| COMM 5550 |
Corporate Communication |
3 |
| COMM 5561, 5562, 5563, 5564, 5565 |
Topical Studies in Corporate Communication l, ll, lll, IV, V, |
3 each |
| COMM 5570 |
Interpersonal Communication Solutions |
3 |
| COMM 5580 |
Strategic Public Relations in Greater China |
3 |
| COMM 5590 |
Communication in Intercultural Settings |
3 |
| COMM 5599 |
Conflict Resolution |
3 |
| COMM 5611 |
Chinese News Writing and Reporting |
3 |
| COMM 5612 |
English News Writing and Reporting |
3 |
| COMM 5620 |
Media Ethics and Law |
3 |
| COMM 5631, 5632, 5633 |
Topical Studies in Journalism I, II, III |
3 each |
| COMM 5635 |
Financial Reporting and Writing |
3 |
| COMM 5636 |
Beat Reporting in Technology, Health and Environment |
3 |
| COMM 5640 |
Online and Mobile Journalism |
3 |
| COMM 5649 |
Analyzing Public Affairs |
3 |
| COMM 5650 |
Journalism Theory and Analysis |
3 |
| COMM 5660 |
Photography for Journalists |
3 |
| COMM 5670 |
Broadcast Journalism |
3 |
| COMM 5680 |
Radio Studio Production |
3 |
| COMM 5690 |
Feature Writing |
3 |
| COMM 5699 |
Future of Journalism |
3 |
| COMM 5710 |
Seminar in Communication Theories |
3 |
| COMM 5711 |
Global Internet: Comparison and Critique |
3 |
| COMM 5723 |
Public Relations and Globalization |
3 |
| COMM 5725 |
Setting the Agenda through Social Media |
3 |
| COMM 5735 |
New Media and Society |
3 |
| COMM 5771, 5772, 5773 |
Topical Studies in Global Communication I, II, III |
3 each |
| COMM 5775 |
Cultures in Media |
3 |
| COMM 5831 |
Theories in Advertising and Communication |
3 |
| COMM 5833 |
Creative Works: Appreciation and Strategy |
3 |
| COMM 5835 |
Legal and Ethical Aspects in Advertising |
3 |
| COMM 5837 |
Creative Digital Media Production |
3 |
| COMM 5840 |
Applied Advertising Copywriting |
3 |
| COMM 5841, 5842 |
Topical Studies in Advertising I, II |
3 each |
| COMM 5850 |
Advanced Advertising Art Direction |
3 |
| COMM 5940 |
New Media Business Model and Innovation |
3 |
| COMM 5942 |
New Communication Technologies: Trends & Impacts |
3 |
| COMM 5946 |
Fundamentals in Multimedia Design |
3 |
| COMM 5950 |
New Media Content Development |
3 |
| COMM 5960 |
Issues of ICTs in China |
3 |
| COMM 5961, 5962 |
Topical Studies in New Media I, II |
3 each |
| COMM 5964 |
New Media Analytics |
3 |
| COMM 5980 |
New Media Ecology |
3 |
| COMM 6110 |
Independent Studies in Communication |
2 |
| COMM 6111 |
Advanced Statistical Analysis in Communication |
3 |
| COMM 6220 |
Communication Theories II |
3 |
| COMM 6310 |
Social Theories for Communication Research |
3 |
| COMM 6320 |
Digital Research |
3 |
| COMM 6330 |
Advanced Qualitative Communication Research |
3 |
| COMM 6420 |
Strategies for Integrated Communication Campaigns |
3 |
| COMM 6611 |
Advanced Chinese News Writing and Reporting |
3 |
| COMM 6612 |
Advanced English News Writing and Reporting |
3 |
| COMM 6613 |
Practicum in Journalism |
3 |
| COMM 6680 |
Independent Study |
3 |
| COMM 6836 |
Channel Planning and Performance Media |
3 |
| COMM 6839 |
Consumer Behaviour and Audience Analysis |
3 |
| COMM 6848 |
Account Planning and Advertising Management |
3 |
| COMM 6900 |
Graduation Project |
3 |
| COMM 6940 |
Creative Technologies Design and Management |
3 |
| COMM 6950 |
Directed Study in New Media Project |
3 |
| COMM 8100 |
Thesis in Progress (Mphil) |
3 |
| COMM 8200 |
Thesis in Progress (PhD) |
3 |
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| COMM 5110, 5111, 6120, 6121 Topical Studies in Communication I, II, III, IV |
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3 U each; 3 Sem.
Students concentrate their reading and study of one particular field in communication of their interests under the supervision of an instructor. |
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| COMM 5120 Globalization and Communication |
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3 U; 3 Sem.
Analysis of national or cultural patterns of communication and media system. Emphasis will be given to factors facilitating or restricting the flow of information across national or cultural borders as well as their implications for planned social change. (For taught postgraduate students only, not for students who have taken COMM6220.) |
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| COMM 5220 Communication Theories I |
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3 U; 3 Sem.
This course provides an overview of the current theories and concepts in media, technology, human, and global communication studies. It serves as an introduction to the current literature, main epistemologies, key theories, representative scholars and their works, and key sources of reference. (For Ph.D. and M.Phil. students only.) |
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| COMM 5250 Writing for Research and Publication |
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3 U; 3 Sem.
This course is designed for students to develop their research and academic writing skills pertaining to their theses and publications. The course is designed to help students learn about best practices for how to turn an idea into a thesis and publishable research through making persuasive arguments through engaged writing. (For Ph.D. and M.Phil. students only.) |
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| COMM 5310 Statistical Analysis in Communication |
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3 U; 3 Sem.
This course aims at introducing graduate students to the study of the scientific discipline of communication. The course covers analyses of data using the general linear model. Topics include simple and multiple regression, analysis of variance and covariance, tests of significance, the interpretation of model parameters and other topics like path analysis and structural equation modeling as time allows. Students are expected to conduct a complete quantitative research and analysis at the end of the course. |
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| COMM 5320 Quantitative Communication Research |
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3 U; 3 Sem.
This course provides an introduction to social scientific methods in communication research. It has two foci: 1) the epistemological and methodological principles of social science approach to communication; and 2) the skills in data handling. Issues covered including concept formation, hypothesis development, research design, sampling, and data gathering and analysis. (For Ph.D. and M.Phil. students only.) |
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| COMM 5330 Qualitative Communication Research |
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3 U; 3 Sem.
This course is a graduate-level introduction to the qualitative methodology in communication. It will provide students with hands-on experiences with different approaches such as discourse analysis, ethnomethodology, ethnography and biographic method. (For Ph.D. and M.Phil. students only.) |
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| COMM 5460 Public Relations Writing |
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3 U; 3 Sem.
This course provides opportunity to students to develop proficient oral and written communication skills. Strategies for effective writing and presentation in the corporate world will be covered. Students will have multiple opportunities to demonstrate and to receive feedback on their professional communication style through classroom interaction, written assignments, and presentations. |
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| COMM 5470 Public Relations Campaigns and Cases |
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3 U; 3 Sem.
The course examines the development of public relations strategics and tactics by using actual public relations cases, events and campaigns. Public relations programmes directed toward employees, consumers, media, community, governmental officials and agencies, stockholders and other relevant groups are discussed and analyzed in the course. Students will be able to formulate strategies and tactics to achieve various public relations goals of the organization after completing the course. |
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| COMM 5480 Investor Relations |
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3 U; 3 Sem.
The course draws on case studies and professional experience to acquaint the students with the principles and practices of financial public relations. Stock market, financial and accounting knowledge is also explored in the course. |
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| COMM 5510 Media Management |
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3 U; 3 Sem.
This course aimed to acquaint students with general management principles, concepts, and theories, with particular emphasis on their applications in media organizations in a commercial, competitive, and rapidly changing environment. The focus is on training future media managers’ problem-solving and decision-making skills. The communications industries covered will include the print media, radio, broadcast, cable television, advertising and public relations. The students will learn through a combination of lectures, seminars, and case studies. |
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| COMM 5515 Media Economics |
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3 U; 3 Sem.
Media economics has been gaining importance as one of the major subdisciplines in communication research. Media economics involves the application of key economic principles to the study of media industries. Special attention will be given to the structure, behaviour and performance of media industries; audience behaviours and preferences; policy and regulation; and the impact of new technologies. This seminar will cover the economics of print, television, Internet and other consumer media. Students are expected to develop an economic view of the role, function and strategies of the media in the global marketplace. |
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| COMM 5520 Applied Communication Research |
|
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3 U; 3 Sem.
Introduction to applied media research, research criticism, data interpretation and fundamentals of audience analysis. Topics include: surveys, content analysis, experimental test of programmes, field research and formative evaluation. (Not for Ph.D. and M.Phil. students.) |
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| COMM 5530 Crisis Management |
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3 U; 3 Sem.
This course is designed to help students familiarize themselves with the theories and practice of crisis communication. They will learn how professional public relations practitioners help their clients in everyday situations to reduce risks, get prepared, respond to and recover from crises. Students are required to devise and evaluate their own crisis simulation exercises in class. The experience will prepare students for real life crisis communication-related assignments. |
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| COMM 5550 Corporate Communication |
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3 U; 3 Sem.
Introduction to the theories, principles and practices of corporation communication. The focus of this course is on the investigation of communication processes and their application in the workplace. It is designed to familiarize students with the knowledge and skills essential to promote effective communication in a corporate setting. Topics include: corporate communication practice, corporate culture, corporate citizenship, relations with the media, crisis management and communication in global markets. |
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| COMM 5561, 5562, 5563, 5564, 5565 Topical Studies in Corporate Communication I,II, III, VI, V |
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3 U each; 3 Sem.
The instructor will lecture and direct the study of a topic in Corporate Communication he or she specializes in.Students are allowed to take the above Special Topic courses for more than once, and gain the units each time they pass the course. However, students cannot take courses with the same course code more than once in a single term.
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| COMM 5570 Interpersonal Communication Solutions |
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3 U; 3 Sem.
This course applies interpersonal and social theories in and for the content of public relations. By applying the work of a group of prominent interpersonal and social theorists, this course will explore together with students a different perspective to understand the public relations practices, processes and consequences/impact in the contemporary societies at the macro and micro levels. By crossing the paths and arenas between the interpersonal and public relations contexts, we will re-visit existing concepts and assumptions in the public relations context, and explore the new. |
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| COMM 5580 Strategic Public Relations in Greater China |
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3 U; 3 Sem.
This course is designed as a guided study of the development and practice of public relations in the Greater China region, with an emphasis on its integration with business activities in Mainland China. With the emerging importance of the Guangdong-Hong Kong-Macao Greater Bay Area, focus will be given to business sectors in this Area. Case studies will be used to illustrate Public Relations practitioners’ front-line experiences in the region. |
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| COMM 5590 Communication in Intercultural Settings |
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3 U; 3 Sem.
This course explores the issues that surround the notion of cultural diversity. Special emphasis will be given to how culture is communicated and interpreted by persons of diverse backgrounds. The course will explore a variety of communication issues pertinent to professional and organizational life. Topics include ethnic and gender-based cultural differences within organizations, cultural issues in the global marketplace, relationships between national and organizational cultures, corporate culture and discourse in intercultural settings, global team leadership and intercultural negotiation. |
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| COMM 5599 Conflict Resolution |
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3 U; 3 Sem.
This course focuses on the nature and function of communication conflicts. Content incorporates theories of conflict and the application of effective conflict management and resolution. Topics include conflict analysis, conflict language, styles, processes and models of conflict resolution, interpersonal and team conflict resolution, mediation and negotiation. |
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| COMM 5611 Chinese News Writing and Reporting |
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3 U; 3 Sem.
This is an introductory course in chinese news writing and reporting for the M.A. in Journalism students. Basic techniques of news reporting will be covered including: dealing with news sources, interviewing, library search and the use of electronic resources. The course also help students develop various writing skills and familiarize them with different news formats. |
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| COMM 5612 English News Writing and Reporting |
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3 U; 3 Sem.
This is an introductory course in English news writing and reporting for the M.A. in Journalism students. Basic techniques of news reporting will be covered including: dealing with news sources, interviewing, library search and the use of electronic resources. The course also helps students develop various writing skills and familiarize them with different news formats. |
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| COMM 5620 Media Ethics and Law |
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3 U, 3 Sem.
This course attempts to examine two essential confines of mass media communication, namely, the legal limits and ethical constraints. It covers major media laws and ethical issues that are related to the operation and practices of media organizations and practitioners. |
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| COMM 5631, 5632, 5633 Topical Studies in Journalism I, II, III |
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3 U each; 3 Sem.
The instructor will lecture and direct the study of a topic in Journalism he or she specializes in.Students are allowed to take the above Topic Studies courses for more than once, and gain the units each time they pass the course. However, students cannot take courses with the same course code more than once in a single term. |
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| COMM 5635 Financial Reporting and Writing |
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3 U; 3 Sem.
Students will be able to understand basic financial knowledge. Students will learn to discover issues and report and write various kind of financial news, including finance, real estates, commercial and government financial policy writing, etc. The course will cover hot issues and topics in financial news, and students are expected to actively participate in discussion and reporting and writing. |
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| COMM 5636 Beat Reporting in Technology, Health and Environment |
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3 U; 3 Sem.
This course offers a unique opportunity to delve into the emerging beats that are paramount to society’s well-being: technology, health and environment. It will cover a wide range of topics, from artificial intelligence to cybersecurity, from medical breakthroughs to public health policies, and from climate change to environmental justice. The course will be divided into three modules on the three beats and taught by experienced journalists. |
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| COMM 5640 Online and Mobile Journalism |
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3 U; 3 Sem.
The course examines the influence of online technologies on journalism from editorial, technological, economic, and social perspectives. The emphasis is on the advanced technologies involved in online news publishing and management skills in editorial, financial and technical fields required of online journalists. |
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| COMM 5649 Analyzing Public Affairs |
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3 U; 3 Sem.
Basic and background knowledge about a society’s political, economic, and social systems are essential for journalists working on public affairs. This class aims at equipping students with such basic and background knowledge and strengthening students’ capabilities in studying public affairs and policies. The class introduces students to fundamental concepts regarding the set up of the Hong Kong Special Administrative Region – its government, its legal system, its economy, etc. It also discusses a few specific and “hot” policy issues. |
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| COMM 5650 Journalism Theory and Analysis |
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3 U; 3 Sem.
This course introduces various theories in journalism and discusses important issues in the field. The scope of the course covers many aspects including the journalists their work organizations, their daily work routines, relationships between the press and other social institutions, news media and social environment, news culture, etc. Different conceptual approaches are used and various levels of analysis are also included. |
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| COMM 5660 Photography for Journalists |
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3 U; 3 Sem.
In this course, students will learn news photography, photographic techniques for news reportage and the application of these techniques to foster visual communication. Photo elements, image editing and various visual approaches to news reportage will be examined. |
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| COMM 5670 Broadcast Journalism |
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3 U; 3 Sem.
Theories and techniques of reporting, writing, editing, presenting and production of radio and television news will be introduced in this course. Students will acquire the essential skills to produce news magazines and bulletins for the electronic media. |
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| COMM 5680 Radio Studio Production |
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3 U; 3 Sem.
This course introduces students to the role of radio broadcasting in the multimedia environment. Theories and practices of studio production of radio programmes including information, entertainment, documentaries and other programmes in new formats will be examined. |
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| COMM 5690 Feature Writing |
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3 U; 3 Sem.
This course seeks to instill students with the necessary skills to generate ideas for feature articles, compile information that is essential for the composition of these pieces, so as to be able to compose a wide variety of different features. Moreover, the course also aims at helping students to understand the ecology of the mass media from the views of a contributing journalist, both in terms of how to locate an outlet for their work, but also in how their work might (and would) become not only a tool with which readers understand the world, and whether their work would contribute to the “reproduction” of a hegemonic, “common-sensical” perspective of the state of the world. |
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| COMM 5699 Future of Journalism |
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3 U; 3 Sem.
This course will analyze the challenges and opportunities presented by new technologies, changing audience behaviors, and shifting media landscapes. We will scrutinize important innovation cases and discuss the ways in which journalism can adapt to meet the needs of a changing world. Through a combination of lectures, discussions, guest talks, case studies and newsroom practices, the course emphasizes both the normative roles of journalism and a grounded understanding of what is really happening in the global journalism industry. |
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| COMM 5710 Seminar in Communication Theories |
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3 U; 3 Sem.
It is a seminar designed to teach the major communication stream, disciplines, theories and thoughts. The content includes development of communication disciplines, analysis of major communication theories, case studies and applications. |
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| COMM 5711 Global Internet: Comparison and Critique |
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3 U; 3 Sem.
This course looks at emerging features of digital infrastructure, platforms, and data that do not only add to ongoing processes of globalization but can also change where globalization is headed. Developing critical and comparative perspectives, we study the social contexts and repercussions of technological integration along with divergent adaptations and disconnections. |
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| COMM 5723 Public Relations and Globalization |
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3 U; 3 Sem.
This course addresses the topic of public relations in a globalized world. It will require frequent applications of what is discussed in class to analyze various current affairs topics, social and cultural issues and their relations with local and global business operations. |
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| COMM 5725 Setting the Agenda through Social Media |
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3 U; 3 Sem.
The course will explain the basics of agenda setting and the global flow of information. It will also introduce some of the major agenda setters such as governments, organizations, and civil society. |
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| COMM 5735 New Media and Society |
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3 U; 3 Sem.
The course provides an introduction to and analysis of emerging communication technologies, the Internet, multimedia technologies, and new media, including some basic technical descriptions, trends, history, diffusion, applications, and their social, economic, political and cultural implications. Topics include electronic government, online crimes, addiction, digital divide, and online communities, etc. |
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| COMM 5771, 5772, 5773 Topical Studies in Global Communication I, II, III |
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3 U each; 3 Sem.
The instructor will lecture and direct the study of a topic in Global Communication he or she specializies in.Students are allowed to take the above Topical Studies courses for more than once, and gain the units each time they pass the course. However, students cannot take courses with the same course code more than once in a single term. |
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| COMM 5775 Cultures in Media |
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3 U; 3 Sem.
This course analyzes intercultural communication and postcolonial media cultures. It explores the ways in which different media can facilitate cultural expression and intercultural exchange or gave way to contestation and conflict. It examines the agency and responsibility of media makers, institutions, and platforms. |
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| COMM 5831 Theories in Advertising and Communication |
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3 U; 3 Sem.
This course first examines contemporary communication and behavioral theories of attitude and behavioral change, information processing and persuasion at the individual and sociological levels, then moves on to discuss their application to advertising and creative strategy decisions. |
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| COMM 5833 Creative Works: Appreciation and Strategy |
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3 U; 3 Sem.
This course introduces to students the fundamentals of creative thinking with application to the production and execution of creative advertising strategies for the mass media. It is designed to develop in students the abilities to analyze, appreciate and critique past and existing advertising works, with an emphasis on research, ideation, selling and writing. |
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| COMM 5835 Legal and Ethical Aspects in Advertising |
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3 U; 3 Sem.
This course examines the legal and ethical constraints that affect the production, contents and placement of advertising in the mass media. In regard to the former, case laws and ordinances related to advertising in the print and electronic media will be discussed. As far as the latter is concerned, common ethical problems and issues in advertising will be examined. Case studies will be used as illustrations in both. |
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| COMM 5837 Creative Digital Media Production |
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3 U; 3 Sem.
This course aims to introduce students to the basic principles and the process of Television Commercial (TVC) production while at the same time becoming familiar with the current advertising industry. Emphasis will be placed on the creative and production aspects. Students will gain an in-depth knowledge of how to create an original and creative TVC that serves the needs of clients. Students will also learn the language, equipment, procedure, techniques, and understand the business of advertising today. |
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| COMM 5840 Applied Advertising Copywriting |
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3 U; 3 Sem.
This course advances students to apply idea generation and copywriting techniques to select categories of advertising products for a comprehensive range of communication channels. Other executional elements such as the musical and visual elements in advertising will also be enhanced. |
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| COMM 5841, 5842 Topical Studies in Advertising I & II |
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3 U each; 3 Sem.
The instructor will lecture and direct the study of a topic in Advertising he or she specializies in.Students are allowed to take the above Topic Studies courses for more than once, and gain the units each time they pass the course. However, students cannot take courses with the same course code more than once in a single term. |
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| COMM 5850 Advanced Advertising Art Direction |
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3 U; 3 Sem.
This course covers advanced principles and theories of art direction and design in the advertising industry. Students will develop an in-depth understanding of conceptual, technical, aesthetic and communicative skills in visual advertising. They will learn to develop, appreciate and evaluate creative visual ideas for advertising campaigns. |
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| COMM 5940 New Media Business Model and Innovation |
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3 U; 3 Sem.
The course prepares students to become digital product/service operation professionals, digital marketing specialists, UX researchers/designers, and startup founders by integrating business models, user experience, and technology platforms in developing and managing digital products.
Throughout the course, special attention will be given to new media project operation so that students can gain hands-on knowledge and skills to plan and deploy new media products from start to finish. |
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| COMM 5942 New Communication Technologies: Trends and Impacts |
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3 U; 3 Sem.
This course is deigned to examine varying theoretical perspectives related to the future trends and current uses and impacts of information technologies and services. The course provides a foundation from which students can conceptualize the factors that lead people to use communication technologies, the needs that these technologies fulfill, and the effects of such use on individuals, organizations and society. |
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| COMM 5946 Fundamentals in Multimedia Design |
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3 U; 3 Sem.
This course introduces students to the principles and techniques of multimedia design. Students will be required to create their own multimedia projects from concept development to hands-on production by using design softwares. The quality and effectiveness of multimedia projects will be examined. |
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| COMM 5950 New Media Content Development |
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3 U; 3 Sem.
This course focuses on how to conceive and create interactive information and entertainment multimedia content for the Internet. The major emphasis of this course will be on interactive thinking and advanced multimedia production technique and other skills. |
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