Programme Overview

  • This is a taught programme that aims at providing graduates with a broad understanding in mass communication and computer-mediated communication; providing graduates with a technical know-how through hands-on training in interactive multimedia design and development and user interface design theories; and enabling graduates to apply creative multimedia applications to solve business problems in training, sales presentations, and to communicate with employees and customers.

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Welcome Message

  New media: the ever changing media and communications environment we live in. New perspectives: the ideas that shape the emergence and impact of new technologies. New possibilities: the ways such innovations can drive the economy and benefit society. Are you ready for the future of new?

 



Programme Overview

This is a taught programme that aims at providing graduates with a broad understanding in mass communication and computer-mediated communication; providing graduates with a technical know-how through hands-on training in interactive multimedia design and development and user interface design theories; and enabling graduates to apply creative multimedia applications to solve business problems in training, sales presentations, and to communicate with employees and customers.

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Alumni Voices

CHU Lok Ling Sophia (2022)
Manager,
Group Customer Ecosystem - Elite Client Development,
New World Development Company Limited

As a part-time student of the program, the two-year learning experience has proven to be immensely valuable to me. With prior experience in the CRM field spanning several years, this program has provided me with deep insights into the latest trends and knowledge in data analytics, new media technologies, and content development. This has enabled me to stay abreast of the rapidly evolving market landscape in the media industry, which is of utmost importance in my current professional role.

 

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